Is Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To View Posts

Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor becomes too great to ignore, especially when it comes to changes that affect their business’ social media presence.

Growing in popularity, destination weddings offer couples the chance to celebrate with friends and family while allowing the bride and groom to escape the hassles of planning a traditional wedding. Consider California when choosing a location for a destination wedding: California provides a variety of landscapes and year-round destinations. Lake Tahoe According to the Lake Tahoe Wedding & Honeymoon Association, Kodak called Lake Tahoe one of the most photographed places on the planet. Imagine a wedding ceremony by the cobalt-blue waters surrounded by the Sierra Mountains. Offering over 300 days of sunshine year-round, Lake Tahoe provides breathtaking wedding locations in both the summer and winter. Consider The Wedding Chapel at Harveys or Chapel of the Bells for a more traditional ceremony. Capture the beauty of Lake Tahoe with an outdoor ceremony at Emerald Bay aboard a boat or on Regan beach West.  The Wedding Chapel at Harveys P.O. Box 128 Stateline, NV 89449 Phone: 800-553-1022 Web site: www.harveystahoeweddings.com  Chapel of the Bells 2700 Lake Tahoe Blvd. South Lake Tahoe, CA 96150 Phone: 800-247-4333 Web site: www.tahoechapelofthebells.com  Catalina Island Get swept away to another country without leaving the United States. Located about 22 miles off the southwest coast of California, Catalina offers a Mediterranean-style setting. Access the island via the Catalina Express, which leaves from the Long Beach port several times daily (purchase tickets in advance, as they often sell out for the hourlong boat ride). Choose from beach-side settings, ballrooms, secluded coves or banquet rooms in restaurants. Check the Catalina Chamber of Commerce Web site for wedding planners, wedding packages and other services.     California Wine Country Plan your nuptials in California wine country. While Napa and Sonoma may come immediately to mind, consider other destinations such as Monterey, Santa Barbara and Paso Robles. Planning ahead for a destination wedding at a winery or vineyard is essential because they do book up quickly, especially during the summer and harvest. Serving the products from the winery at your destination wedding are a given, but inquire about catering services and other beverages. Wineries and vineyards provide not only picture-perfect scenes but the convenience of the same location for both the ceremony and reception.

Social media is a brand’s prime way of directly interacting with their audiences. So, when someone is telling them that unless they pay up, their Facebook presence will be wildly diminished, some worry will inevitably ensue. Take this message, one among hundreds that I’ve been seeing recently, concerning paid promoted pages versus unpaid:

Once again Internet, you are spreading rumors and putting people into unnecessary panic. Let’s straighten out the details.

Growing in popularity, destination weddings offer couples the chance to celebrate with friends and family while allowing the bride and groom to escape the hassles of planning a traditional wedding. Consider California when choosing a location for a destination wedding: California provides a variety of landscapes and year-round destinations. Lake Tahoe According to the Lake Tahoe Wedding & Honeymoon Association, Kodak called Lake Tahoe one of the most photographed places on the planet. Imagine a wedding ceremony by the cobalt-blue waters surrounded by the Sierra Mountains. Offering over 300 days of sunshine year-round, Lake Tahoe provides breathtaking wedding locations in both the summer and winter. Consider The Wedding Chapel at Harveys or Chapel of the Bells for a more traditional ceremony. Capture the beauty of Lake Tahoe with an outdoor ceremony at Emerald Bay aboard a boat or on Regan beach West.  The Wedding Chapel at Harveys P.O. Box 128 Stateline, NV 89449 Phone: 800-553-1022 Web site: www.harveystahoeweddings.com  Chapel of the Bells 2700 Lake Tahoe Blvd. South Lake Tahoe, CA 96150 Phone: 800-247-4333 Web site: www.tahoechapelofthebells.com  Catalina Island Get swept away to another country without leaving the United States. Located about 22 miles off the southwest coast of California, Catalina offers a Mediterranean-style setting. Access the island via the Catalina Express, which leaves from the Long Beach port several times daily (purchase tickets in advance, as they often sell out for the hourlong boat ride). Choose from beach-side settings, ballrooms, secluded coves or banquet rooms in restaurants. Check the Catalina Chamber of Commerce Web site for wedding planners, wedding packages and other services.     California Wine Country Plan your nuptials in California wine country. While Napa and Sonoma may come immediately to mind, consider other destinations such as Monterey, Santa Barbara and Paso Robles. Planning ahead for a destination wedding at a winery or vineyard is essential because they do book up quickly, especially during the summer and harvest. Serving the products from the winery at your destination wedding are a given, but inquire about catering services and other beverages. Wineries and vineyards provide not only picture-perfect scenes but the convenience of the same location for both the ceremony and reception.

While some of the information is true, we need to iron out the facts. Yes, brands now have the option to pay for promotion on Facebook. However, this will not affect the unpaid posts that Facebook has always had. Even before the option for paid posts, users never received every single post from every single page. The number of posts by a certain page that users receive is based upon how active they are on that page.

Facebook uses an algorithm called EdgeRank, which will measure user activity on certain pages. Users “like” a page, and at first, will receive select posts from it. After time, if they don’t like anything that page posts or don’t comment on it or visit it, EdgeRank will assume they’ve lost interest and those posts will no longer appear on their newsfeed.

Growing in popularity, destination weddings offer couples the chance to celebrate with friends and family while allowing the bride and groom to escape the hassles of planning a traditional wedding. Consider California when choosing a location for a destination wedding: California provides a variety of landscapes and year-round destinations. Lake Tahoe According to the Lake Tahoe Wedding & Honeymoon Association, Kodak called Lake Tahoe one of the most photographed places on the planet. Imagine a wedding ceremony by the cobalt-blue waters surrounded by the Sierra Mountains. Offering over 300 days of sunshine year-round, Lake Tahoe provides breathtaking wedding locations in both the summer and winter. Consider The Wedding Chapel at Harveys or Chapel of the Bells for a more traditional ceremony. Capture the beauty of Lake Tahoe with an outdoor ceremony at Emerald Bay aboard a boat or on Regan beach West.  The Wedding Chapel at Harveys P.O. Box 128 Stateline, NV 89449 Phone: 800-553-1022 Web site: www.harveystahoeweddings.com  Chapel of the Bells 2700 Lake Tahoe Blvd. South Lake Tahoe, CA 96150 Phone: 800-247-4333 Web site: www.tahoechapelofthebells.com  Catalina Island Get swept away to another country without leaving the United States. Located about 22 miles off the southwest coast of California, Catalina offers a Mediterranean-style setting. Access the island via the Catalina Express, which leaves from the Long Beach port several times daily (purchase tickets in advance, as they often sell out for the hourlong boat ride). Choose from beach-side settings, ballrooms, secluded coves or banquet rooms in restaurants. Check the Catalina Chamber of Commerce Web site for wedding planners, wedding packages and other services.     California Wine Country Plan your nuptials in California wine country. While Napa and Sonoma may come immediately to mind, consider other destinations such as Monterey, Santa Barbara and Paso Robles. Planning ahead for a destination wedding at a winery or vineyard is essential because they do book up quickly, especially during the summer and harvest. Serving the products from the winery at your destination wedding are a given, but inquire about catering services and other beverages. Wineries and vineyards provide not only picture-perfect scenes but the convenience of the same location for both the ceremony and reception.

The way around EdgeRank, as a user/fan, is to create an Interest List. Adding certain pages to the list specifically denotes an interest in them, and a user can go into their List and click a page to see all posts in one display.

The important thing to understand is that nothing has actually changed regarding a business’ ability to reach their fans, aside from the awareness of what has been in place. Rather than a message of panic, businesses should offer an enticement to their followers so that they don’t miss out on good content. Getting added to a user’s Interest List could be requested, but shouldn’t be pleaded for. In the end, the thing that will keep your audience coming back is interesting and useful content on a regular basis.