Our Screwed Up Taxes

Like most everyone, I hate paying taxes. It’s not that I don’t believe in paying to a government to provide the services and protections our country needs; really I do. What I don’t believe is that our taxes are being used wisely and that I feel like we are being way overtaxed because of such misuse.

Of course, it is easy for me to make such sweeping statements without any detail; but that is still how I feel.

We all have read the stories of government excess and misappropriation of funds. We have all heard the news of government contractors charging hundreds of dollars for a hammer or screw either as outright criminals or the just as criminal good old boys network. All these things leave a bad taste in our collective mouths when we pay our required money to our state and the federal government.

All those regular taxes aside, the ones that really get me are the less than ordinary taxes we get hit with. I have written before about my feelings about prize and inheritance taxes, but within a recent article, I see another mention of taxes that cause me to grind my teeth.

If you hadn’t read or heard, the college student that was fortunate enough to emerge from the mele for the Barry Bonds record-breaking* (asterisk included) home run ball decided to auction it off. You can read about the ensuing news and interesting choice to open to the public the fate of the ball by the new owner. In the subtext of the article, though, is the part that stood out to me.

He decided to sell it, he said, because he couldn’t afford the tax bill that would result from holding onto the ball.

Some tax experts said Murphy would have owed hundreds of thousands of dollars in taxes based on a reasonable estimate of the ball’s value even if he had never sold it. He may also have faced capital gains taxes as the ball gained value.

How wrong is it for a person to end up with a valuable ball at a baseball game to end up having taxes levied against him at the purported value of the ball> Hundreds of thousands of dollars in taxes?! Our government has no business labeling this transaction one deemed required to be taxed. Now when he sells it, that makes some more sense, but if he simply has it in his possession without having purchased it in the first place it is ludicrous to have the government involved at all.

I feel the same way about person to person vehicle sales, inheritance, prize winnings, etc. The government needs to get their hands out of so many pockets and make better use of the funds already being collected. Quit looking for more ways to take a larger portion of our money and do a better job being efficient with what you have. Quit deficit spending and set an example for our nation and start the hard road of working your way out of debt and living within your “means.” How can we expect the American public to do it if our nation as a whole cannot do it either?

Utahns Receiving Anti-Mormon DVDs

I just don’t get it. Really, why do people feel such a compulsion to try and beat down good things?

On this site, I generally steer clear of very personal topics such as religion, race, etc. I prefer to talk about things that are either common sense or just plain fun to talk about without being offensive. There are plenty of hot-headed sites out there that love to rile people up in the interest of generating traffic or voicing their opinion. Me, I’m just happy to write a few things that I either find funny or feel strongly about. I just can’t leave this one alone though.

Honestly, I don’t care what religion you are. Perhaps care is the wrong word. I care that people have something to believe in, to give meaning and provide a foundation for values and morals. I am happy to share how I derive my beliefs, but I am also happy to leave people to their own. I have my strong beliefs and I am happy if you have your own or none at all. You can have a sense of ethics, values, and morals without religion. That is a basic premise of our modern society, to each their own. I don’t mind anyone that feels strongly enough about their beliefs to actively try and share them with others, as long as they are sharing this with people that are interested in hearing it and the message is a positive one.

I am a member of the Church of Jesus Christ of Latter-day Saints, i.e. a Mormon. I grew up as one and have made my own adult decision to remain as one and raise my family as such. I served a two-year mission for my church and shared the message of love and Christianity to anyone who was interested in mine. I shared a message of love, hope, peace, and values. I did not share a message of what is wrong with everyone else and try to beat down the “competition.”

I simply cannot figure out why people feel so strongly about bringing down the beliefs of others to the point they have to actively campaign against them. I have often laughed at these types that show up for church gatherings and not only protest the meeting of well-intentioned, value-driven people, but even do it in such a belligerent and insulting fashion to try and pick a fight with anyone taking their bait. I really can’t laugh at it anymore.

These groups and individuals don’t just proclaim their beliefs and invite others to see what truths they have to offer. They are not even borderline bigots, they are bigots. They will resort to childish name calling, slander and all they have to offer are the same messages of half-truths and lies in an attempt to deceive. I have looked at some of these messages in the past and they are well written, placing truthful statements alongside lies and shaded comments strategically designed to trick those that don’t know better. I am sure some of these types really believe they are doing “good” in what they are attempting, but truly believe most are doing it for some other agenda, likely a personal vendetta for who knows why.


No wonder so many people have such a misunderstanding about Mormons and what the believe. Not only do people not get the opportunity what we actually believe, but they are also bombarded by ill-intentioned falsities produced by people with an agenda. The problem is we are a loving, long-suffering, turn your other cheek Christian group of people, so we typically take our beating and move on. Every time I see something like this new campaign I shake my head in disgust and wish we could do even more. I am the hothead of the bunch, so I make sure and not cross paths with people like this. I don’t need the stress and I would likely take the bait and join the fight.

All we ask is that we are allowed to live and let live. Share uplifting messages and share in our family values. Is that too much to ask? Why work so hard to bring others down. It simply doesn’t make sense.

What Camera Should I Buy?

I have to hedge this one a bit actually because I really do enjoy talking about photography and I am never one known to not share what knowledge I have. For those of you that don’t read between the lines, you get me started talking on this subject and you have to walk away and maybe even walk fast to get me to stop. Funny how a normally fairly quiet guy can open up when the subject matter fits. Anyway, back on subject. I get asked, often, for camera advice.

In the interest of saving time with some online buddies, here are some valuable links:

DPReview.com – www.dpreview.com
If you want the most in-depth reviews of cameras, photo examples, expert opinions along with feedback from actual users, this is the place. Before I make any camera purchase or give advice for that matter, I start here.

Nextag.com – www.nextag.com
There are tons of price comparison sites, so one is pretty much as good as another. I have typically found the best price at NextTag though. One thing to watch out for, though, is don’t just jump to the lowest price. Often the first 5 or so at the top are shady outfits that will call you to “confirm” your order for a chance to upsell you overpriced accessories. What’s worse, is if you say now to their upsells many of those outfits will “lose” your order. Do a little research on the site before purchasing online. If you are scared online, stick to B&H Photo, who all pro photogs will readily recommend; great service and they don’t jerk you around. If that doesn’t work, try Costco is always a good option for a decent price.

NY Times – link to an article

Looking for more direct advice? The NY Times has been running a “best under $300″ article each of the last several years that is a good comparison for a reasonably priced camera. There are tons of other options above that price, but this pretty much covers the price range most are looking for to get a camera for family shots.

So again, though I don’t mind offering my advice, in the interest of my sanity leading up to Christmas, this should push a good number of you in the right direction!

Global Warming? Not This Year

Global Warming

It’s cold. And when I say cold, I don’t mean kinda cold. I mean COLD!

Depending on where you live, you might be laughing at the schmucks like me that live in a cold weather country. I have a friend that lives in Florida, actually a few friends in Florida, but one in particular that loves to bring up her wonderful weather everything we speak on the phone. It’s fun banter, but of course, I never hear from her when hurricanes visit their fine, warm state.

Global Warming

The west is getting hit with a cold patch that is breaking records, and I don’t mean the old vinyl type either. From what I read, the Northeast is feeling it as well. It’s even cold in California, which is where my in-laws are from, and they always consider below 50 to be frigid. Sadly they lost their lemon and orange trees this year. I actually enjoy winter and love to play in the snow. My kids love it typically too, but when it is this cold, fun outside is all of 20 minutes these days. “Dad, I’m done playing outside now…I can’t feel my hands or ears.”
Driving to work these last couple of days has reminded me of just how bitter cold it is. I get out and dutifully scrape the windows on my truck like the good sharer of the road I am. I travel all of one block and the windshield has completely frozen over again. I hate wasting the gas to idle a vehicle long enough that it can defrost the windows from the inside, but these last couple of days it is either that or joins the hunched-over-looking-through-the-bottom-of-the-windshield characters risking their lives for a few minutes delay.

I kid about the global warming thing, so no nasty comments about that, ok? I actually studied biology in college and have pretty good earth-friendly habits and opinions. Though there is plenty of debate on whether global warming is a reality or not, there is no doubt that our throwaway society is wreaking havoc on the planet – but that is another topic for another day.

Global Warming 1

This cold would be more pleasant to withstand if it came with more snow. More snow? Some think I am crazy, but we could use the snow to store up against droughts, which we have experienced in recent years. I live in Utah, with the greatest snow on earth, so our state slogan claims. Well, I have it on very good authority that the claim is nothing but the truth. I have a friend that owns a ski school in Finland, often skiis with the Olympic team and has hit the slopes in all of Europe and much of the US. On her recent trip to Utah she hit numerous resorts here and told me emphatically that yes, it is the greatest snow on earth. So there.

This too shall pass, and I have gained some patience in my advancing years. But, did I mention, IT’S REALLY COLD!

Real Teens, Real Issues…Now That’s Reality TV!

Real Teens, Real Issues…Now That’s Reality TV!

Rach, the “teen”

I’ve been watching High School Confidential, a show that follows 12 girls through their four years in a typical Mid-western high school. If the girls didn’t talk so much about Kansas, I would have never known where the school is located.

Northwest, the school portrayed in the show, seemed almost exactly like my high school. Our student bodies are very similar; our communities seemed equally diverse, even our school television stations looked alike. The girls out there seem to wear more makeup than the girls at my school, but to be honest, that’s the biggest difference I saw.

That’s why I liked the show so much. Not only do I feel connected (because of our school comparisons), but because I felt connected to the students. They weren’t Orange County celebrities in the making, and they weren’t actors posing as teens. They were real teens, with real issues, making real choices. That rocks. It really felt like an accurate portrayal of what it’s like being a teenage girl.

Of course, it might just be me. Did the high school and the kids seem real to you too?

Real Teens, Real Issues…Now That’s Reality TV!

Mary, the “mom”

It’s fascinating to me that Rachel does feel so connected to these girls and it’s really quite instructive. As I listen to them, they often sound quite dramatic. I think I remember what it was like to be a teenage girl, and of course, I do remember some of it. But at this point in my life, I’ve managed to put all those high school dramas into perspective. It’s easy as an adult to look at some of the issues these girls are dealing with and realize they are just small ‘bumps in the road’.

The girls in High School Confidential are a wake-up call. They are real. Their issues are real and, most importantly, their perspectives on those issues are real. As a parent, it’s really useful to be reminded that, to the girls, at that moment in time, these issues are all consuming.

Real Teens, Real Issues…Now That’s Reality TV!

On the other hand, some of the girls in this show are dealing with huge, life-altering issues – parents dying, unplanned pregnancies, and so on – issues that any adult would recognize as no small ‘bump in the road’. Yet, in some cases, they don’t get the support they so obviously need.

So, what did I get out of this as a mom? A reminder to not minimize the ‘crisis’ that are the milk of the teenager years and a little positive reinforcement that providing a stable and supportive environment – to whatever extent you can control it – has its benefits.

Brad, the “dad”

Actually, High School Confidential scared the bejeebies out of me. Pregnancy, marriage, death, abortion – ah, good times, good times. Then I reminded myself that even though these are real kids, we’re watching the highlights (or lowlights) of four tumultuous years shrunk down into about 18 minutes.

My 17-year-old watched the show with me, and even she commented on how incredibly dramatic each story was. “We have 100 seniors at my [tiny] high school,” she said, “and there’s been exactly one pregnancy, two other girls who came back to school with babies, one traffic death, no suicides, and as far as I know no dead parents. Yet.” (At which point she gave me a disturbingly speculative squint.) There’s a point there: High School Confidential – being a TV show, after all — is intrinsically attracted to the Big Stories, good or bad; Judging by the experiences of my own kids and their friends, the day-to-day life of the high schooler isn’t nearly as high-anxiety as what we saw here.

Forget Spending Hours Looking For The Best Beauty Products

There are tons of subscription plans that are available online and while some people are skeptical about choosing these subscriptions, there are others who are rely on these subscription plans for almost everything. If you are looking to get your beauty products delivered to your doorstep then choosing makeup box is one of the best solutions. Although there are a number of beauty products that you will find online, makeup box is by far the most convenient, reliable and efficient service you will find. This brand ensures you get high quality products delivered to your doorstep each month and you can even try out some new releases without worrying about whether or not these products are worth investing in. If you want the makeup box coupon code to get a discount on your purchase then check lipcarespot. Unlike most subscription plans, this one is extremely affordable and it ensures the product will last you a month.

Makeup box is one of the best companies when it comes to beauty boxes. With the help of the makeup box beauty box, you can now ensure that the gifts for your loved ones during festivals and occasions will always be special. Every woman loves to receive beauty products as a gift.

There are a number of products that you can invest in when it comes to beauty, however if you want to make sure that you get your monthly stock of hair and beauty products delivered to your doorstep without worrying about whether or not the product will be in stock then the best thing to do is to opt in for makeup box subscription. The best part about this subscription is that it is affordable and it manages to satisfy all your beauty needs in one central place. You no longer need to visit multiple shops to check whether or not your favorite beauty products are available or not. You don’t need to worry about replacing them on a monthly basis because you have makeup box that will send you a new box each month, long before your older products run out. If you don’t know a lot about makeup box and you want to learn more about this service today then to read the makeup box review Click Here.

Makeup box is known to be the biggest distributor of beauty products and there is no one else that even comes close. With the help of makeup box, you can now ensure that you have the best products for your lips and none of the products will have any kind of harmful side effects. The makeup box beauty box is known to be one of the most complete beauty boxes that is available in the market today. With the help of the makeup box beauty box, you can now give an amazing gift to your wife, your mother, your sister or even your daughter. This beauty box will never fail you. If you feel that you are not sure regarding the choice of your gift, you can always opt for the makeup box beauty samples before giving them the beauty boxes.

Revenue Silver Mine on notice for numerous safety violations

UPDATED—9/26: The U.S. Department of Labor’s Mine Safety and Health Administration put Fortune Minerals’ Revenue Silver Mine in Ouray County, Colorado on notice Thursday for 92 “significant and substantial violations” during a 12-month period beginning Aug. 1. 2013, and ending July 31, 2014.

On Nov. 17, 2013, Nick Cappano of Montrose, Colorado, and Rick Williams of Durango, Colorado were killed by carbon monoxide poisoning the day after explosives were detonated the previous day. The high carbon monoxide levels also injured 20 other miners.

The former Revenue-Virginius silver-lead-zinc-copper-gold mine employs roughly 100 workers. Fortune Minerals acquired the mine from Star Mine Operations in May of this year. The mine has been renamed the Revenue Silver Mine.

However, as recently as July 31st of this year, MSHA identified patterns of violations related to roof and rib hazards, handling of explosive materials, ventilations and training practices. Fifty-seven of the situations included “either high negligence or reckless disregard by the mine operation,” said the agency.

Fortune Minerals Investor Relations Management Troy Nazarewicz told Mineweb Friday, “Fortune Minerals’ primary focus is on safety. Embedded in the firm’s culture, safety starts with the leadership and its commitment to support employees through continual training and improvements at its operations. Fortune Minerals announced the staged acquisition of the Revenue Silver Mine in May of this year and continues to invest in workforce training and capital improvements at the mine.

“The Pattern of Violation recently issued by MSHA is based on historical issues and does not reflect the positive impact of our involvement since May. We are looking forward to the anticipated closing on October 1 of the 100% interest in the assets of the mine, full control of operations and a fresh start for the mine, its dedicated employees and the wider community,” he said.

However, Fortune’s website identifies Fortune, not Star Mine Operations, as the current operator of the mine.

The Revenue Silver Mine is a high-grade underground silver mine with a 400 ton per day mill and concentrator located in an underground excavation. The mine had been operating between 1876 and 1912 by the Caroline Mining Company with production at 15 million ounces of silver before the mill burned and the mine closed. The mine, which is believed to contain 16.3 million measured and indicated silver ounces, is located in the Sneffels silver mining district.

21 conveyor contract for one of world’s largest copper mines

TAKRAF USA Inc., part of the Tenova group of companies recently signed a contract with Grupo Mexico and M3 Engineering for the design and supply of 21 conveyors for the Concentrator 2 Project at the Buenavista del Cobre copper mine (formerly Cananea) in Sonora, México. Grupo Mexico ranks among the most important companies in Mexico, Peru and the US, and it is one of the world’s largest copper producers. Production in 2014 is scheduled to reach 850,000 tonnes of copper. With 13 mines in operation, Grupo Mexico also controls what is reckoned to be the largest copper reserve in the global copper mining sector and the Buenavista mine – some 30 km south of the U.S. border – is one of its biggest operations. The scope of supply for the contract includes three overland conveyors and 18 in-plant conveyors ranging from 112 m to 4,252 m in length. The overland conveyors will handle copper ore at rate of 7,980 tonnes per hour and the in-plant conveyors will be designed at 12,240 tonne/hour. The project will be directed by the TAKRAF USA office in Denver with significant engineering and design support by TAKRAF South Africa and TAKRAF India. This system is of proven design to similar TAKRAF systems installed at mine sites around the world. The new project will complement the Quebalix II and Quebalix III (oxide line) projects previously completed by TAKRAF at the Buenavista Mine. The project is scheduled to be commissioned in 2014.

TAKRAF USA Inc., part of the Tenova group of companies recently signed a contract with Grupo Mexico and M3 Engineering for the design and supply of 21 conveyors for the Concentrator 2 Project at the Buenavista del Cobre copper mine (formerly Cananea) in Sonora, México.

TAKRAF USA Inc., part of the Tenova group of companies recently signed a contract with Grupo Mexico and M3 Engineering for the design and supply of 21 conveyors for the Concentrator 2 Project at the Buenavista del Cobre copper mine (formerly Cananea) in Sonora, México. Grupo Mexico ranks among the most important companies in Mexico, Peru and the US, and it is one of the world’s largest copper producers. Production in 2014 is scheduled to reach 850,000 tonnes of copper. With 13 mines in operation, Grupo Mexico also controls what is reckoned to be the largest copper reserve in the global copper mining sector and the Buenavista mine – some 30 km south of the U.S. border – is one of its biggest operations. The scope of supply for the contract includes three overland conveyors and 18 in-plant conveyors ranging from 112 m to 4,252 m in length. The overland conveyors will handle copper ore at rate of 7,980 tonnes per hour and the in-plant conveyors will be designed at 12,240 tonne/hour. The project will be directed by the TAKRAF USA office in Denver with significant engineering and design support by TAKRAF South Africa and TAKRAF India. This system is of proven design to similar TAKRAF systems installed at mine sites around the world. The new project will complement the Quebalix II and Quebalix III (oxide line) projects previously completed by TAKRAF at the Buenavista Mine. The project is scheduled to be commissioned in 2014.

Grupo Mexico ranks among the most important companies in Mexico, Peru and the US, and it is one of the world’s largest copper producers. Production in 2014 is scheduled to reach 850,000 tonnes of copper. With 13 mines in operation, Grupo Mexico also controls what is reckoned to be the largest copper reserve in the global copper mining sector and the Buenavista mine – some 30 km south of the U.S. border – is one of its biggest operations.

TAKRAF USA Inc., part of the Tenova group of companies recently signed a contract with Grupo Mexico and M3 Engineering for the design and supply of 21 conveyors for the Concentrator 2 Project at the Buenavista del Cobre copper mine (formerly Cananea) in Sonora, México. Grupo Mexico ranks among the most important companies in Mexico, Peru and the US, and it is one of the world’s largest copper producers. Production in 2014 is scheduled to reach 850,000 tonnes of copper. With 13 mines in operation, Grupo Mexico also controls what is reckoned to be the largest copper reserve in the global copper mining sector and the Buenavista mine – some 30 km south of the U.S. border – is one of its biggest operations. The scope of supply for the contract includes three overland conveyors and 18 in-plant conveyors ranging from 112 m to 4,252 m in length. The overland conveyors will handle copper ore at rate of 7,980 tonnes per hour and the in-plant conveyors will be designed at 12,240 tonne/hour. The project will be directed by the TAKRAF USA office in Denver with significant engineering and design support by TAKRAF South Africa and TAKRAF India. This system is of proven design to similar TAKRAF systems installed at mine sites around the world. The new project will complement the Quebalix II and Quebalix III (oxide line) projects previously completed by TAKRAF at the Buenavista Mine. The project is scheduled to be commissioned in 2014.

The scope of supply for the contract includes three overland conveyors and 18 in-plant conveyors ranging from 112 m to 4,252 m in length. The overland conveyors will handle copper ore at rate of 7,980 tonnes per hour and the in-plant conveyors will be designed at 12,240 tonne/hour.

The project will be directed by the TAKRAF USA office in Denver with significant engineering and design support by TAKRAF South Africa and TAKRAF India.

TAKRAF USA Inc., part of the Tenova group of companies recently signed a contract with Grupo Mexico and M3 Engineering for the design and supply of 21 conveyors for the Concentrator 2 Project at the Buenavista del Cobre copper mine (formerly Cananea) in Sonora, México. Grupo Mexico ranks among the most important companies in Mexico, Peru and the US, and it is one of the world’s largest copper producers. Production in 2014 is scheduled to reach 850,000 tonnes of copper. With 13 mines in operation, Grupo Mexico also controls what is reckoned to be the largest copper reserve in the global copper mining sector and the Buenavista mine – some 30 km south of the U.S. border – is one of its biggest operations. The scope of supply for the contract includes three overland conveyors and 18 in-plant conveyors ranging from 112 m to 4,252 m in length. The overland conveyors will handle copper ore at rate of 7,980 tonnes per hour and the in-plant conveyors will be designed at 12,240 tonne/hour. The project will be directed by the TAKRAF USA office in Denver with significant engineering and design support by TAKRAF South Africa and TAKRAF India. This system is of proven design to similar TAKRAF systems installed at mine sites around the world. The new project will complement the Quebalix II and Quebalix III (oxide line) projects previously completed by TAKRAF at the Buenavista Mine. The project is scheduled to be commissioned in 2014.

This system is of proven design to similar TAKRAF systems installed at mine sites around the world. The new project will complement the Quebalix II and Quebalix III (oxide line) projects previously completed by TAKRAF at the Buenavista Mine. The project is scheduled to be commissioned in 2014.

Who are Telecom Agents and Why Should You Use Them?

Telecom Agents

I’ve worked in technology for nearly a decade now, which is nothing compared to many of my counterparts who have experienced much greater change. Over these last 10 years, we’ve seen technology and telecommunications solutions change so drastically and so frequently, it leaves us wondering how we can keep up. It’s 2015, and telecom is a very complex industry that is changing every single day. Finding a telecom solution that meets the needs of your business can be a daunting task, and often overwhelming.

Independent telecom agents can help you embrace these changes. They help your business find solutions that can meet your needs, and help you propel your business into the future. You may be asking yourself, “What’s the benefit in using an agent instead of calling a solution provider directly?” There are certainly benefits both ways, but I’m here to explain a few reasons why an agent relationship can benefit you.

Telecom Agents

  • One Agent, Many Carriers: Telecom agents partner with many carriers and solution providers that provide many different services. They understand the solutions that each carrier brings to the table, and can help facilitate the relationship between you and the carrier. They understand product benefits and disadvantages, and have in-depth knowledge of the industry. Furthermore, some solutions may require multiple carriers. In this situation, the agent can act as a single point of contact for you. Your invoicing and billing will be with the carrier, but the agent will foster the relationship.
  • They’re not biased: Telecom agents aren’t biased. Their goal isn’t to pitch a product or service from their company, but rather to understand the needs of your business and find carrier solutions that meet your needs. They can negotiate with the carriers on your behalf. This eliminates the need for you to sit in dozens of carrier meetings, allowing you to be more productive.
  • Agents have a vested interest in you: Telecom agents typically act on a residual commission from the carrier. Because of this, they have a vested interest in the long-term success of your business and building a solid relationship with you. Agents want happy customers to build a book of business with so they can acquire future customers. They will act as a member of your team. They will assist you in addressing any service issues with the carriers and solution providers, and help you understand any changes that are taking place in the industry. Telecom Agents

Realizing that it’s time to make an upgrade to your telecommunications solution is the first step. Actually finding a solution that meets your needs can be a scary second step. It can be overwhelming and downright stressful. Hiring a telecom agent often makes this transition substantially easier.

More and more solution providers are embracing the agent channel because it’s mutually beneficial and provides great value. The bottom line is that telecom agents work to understand your business, and will work for you to find the best solution that help you propel your business into the future.

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

B2B, 1

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

It seems that ever since the advent of mobile devices, brand marketers have been scrambling to keep up. In the early days of online advertising – and even more recent ones – advertisers simply transferred the content of their more traditional ads onto mobile devices and wished really hard that consumers would latch on. But as we have learned over the years, nothing worthwhile is that simple.

B2B, 1

The consumer who clicks on an ad when surfing the Internet taps a different ad on his iPad. But even if the consumer does see your brand’s ad, who’s to say it’s effective? Learning what it takes to make a compelling ad is just as daunting as what form it should come in.

Whether you focus on B2B or B2C, we already know the overused-at-this-point-phrase that “content is king,” but what that really means is that brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s Robyn Peterson’s recent article, “4 Things Media Companies Must Do… Or Die.”

Peterson contends that fear is holding media companies back as new and better platforms surge ahead, and outlines steps for surviving the mediapocalypse…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.” The highlights for brand marketers to take away are:

Think Social First, Then Search: Audiences love to share big, visual content. These shares impact SEO. Make sharing as simple – and attractive – as possible. Good social will translate directly into good search.
Embrace Mobile, Before It Runs You Over: “Mobile is not coming – it’s already here.” When designing new ad content, make the hardest decisions first by designing and engineering the smallest possible version. Look to the early adopters for the next wave in mobile platforms, and be prepared for all forms.

B2B, 1
Redefine “Advertising”: Brands should work with existing media companies to create informative, viral content. With media consumption at an all time high, the battle for consumer attention is bigger than ever. By partnering to create social content around an idea or inspiration, the strategy will be around for a long time to come.
Become Product-Driven: Media companies who outsource their product development to tech companies not only atrophy their own service organizations, but pay outsiders for slower, less effective page views. Brands likewise need to embrace the mindset that “We don’t need a toolbox with everyone else’s tools in it, we need something unique,” so that they can face the challenges of experiential advertising.

Peterson’s article ends here. Without these four components, he says, media companies will die in the wake of modern media consumption. But I have a fifth prong to add to this marketing fork: the need for quality original content. Without the exceptionally clever, creative content that was always at the core of successful advertising, the first four recommendations are like an extraordinarily well-wrapped gift, but without the actual product that was desired. Shouldn’t we give consumers just a little more credit?

It’s possible to find success by following these rules, but unless media companies and brands alike focus on truly great messaging, will they remain successful in the rapidly evolving world of media platforms? I guess only time will tell. That, or we’ll all die out.