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Four Tips For Better Sales

Are you finding that your sales page is not working as well as you would like? You have probable done a pretty good job a getting traffic because you know how important traffic is. More traffic means more sales, right? However, are you seeing that all this traffic just isn’t converting into sales? Are you visitors just coming and going without ever making a purchase?

This is a common problem. There are many web sites that look great and are great ideas but just do not bring in the sales. There are statistics that indicate that roughly only 3% of online business are making any money. The rest are just never able to make it.

There is a way to get into that small 3% by turning your visitors into buyers. But there are some things that you need to do.

Before getting into the points, let me mention that you need to manage leads and conversions on the sales tracking software so as to get the gist regarding what exactly sales is and what all tools you need to assist you for this job. Just follow the points that are given below:

#1 Give your visitors a reason to continue reading your sales copy.

Talk about what your visitor wants, not what you want or who you are or why you are so great. Tell your visitor what they are going to get out of your service or product. Tell them why they need to keep reading and why they need to take action. Tell them the benefits in you headline. Tell them the benefits in your text. Get their attention by telling them how you are going to solve their problem.

#2 Stay in touch with your visitors.

You must have a newsletter that your visitors can sign up to. This is the best way to keep in contact. It is how you can turn visitors into buyers. Over time you can build up a relationship by establishing trust and credibility. This is how you keep your site in front of their eyes and your product or service in their minds.

#3 Have a specific purpose for your site.

Be sure to plan out your site, text, and sales copy carefully. Make sure that you are focused and your visitors know what you are offering, why you exist, and what you can do for them. When you add text ask yourself if it is for the purpose getting a sale, demonstrating your expertise, or just sharing some helpful information. Think of what you want your visitor to do, or how you want them to feel after reading your text. Do you want them to request more information and join your mailing list or to take action and buy now?

#4 Know and care about your product.

If you do not really care about or have interest in your product it will show. The sales copy will not be as strong or your newsletters will not emit enthusiasm. If you are passionate about what you are doing it will come through and your reader will become passionate too. Be contagious!

4 Best Tips Of Using EPOS System For Your Online Business

An EPOS system is one of the basic necessities of any online business. As you Use sales tracking software and sales management system for best results you get to improve the overall productivity and efficiency of your business. This is why it is really important that you choose an effective software according to the requirements of your business. In this article, we will go through some of the best tips that you can follow to get the best results from your EPOS software system.

  • The first and the most important that you should be doing is choosing the right EPOS system according to your business requirements. Since these EOPS systems are highly customizable you need to do thorough research about the requirements of your business and what you need with your EPOS system. You should always look for the EPOS system that can easily integrate across all your sales platforms and the system that you use. Here is the list of things that you should consider as you choose an EPOS system for your business:1. The rate at which you process any order and the rate of getting orders from all your online channels. 2. What is the most common way through which orders are placed on your website and what are the essential features that you need to make this process more seamless.3. How often do you run promotions and discount offers for your customers and how you manage your system at that time.4. How do you plan on tracking your inventory and how often you update the data. Besides all this, how can you avoid overstocking and understocking?5. What aspects of your business do you want to track with your EPOS system and how are you going to access the whole dashboard.6. Lastly, what is your budget to upgrade your system into an EPOS system? These are the things that you should be considering as you look for an EPOS system. Moreover, the only disadvantage of these systems is that they are quite expensive as you need help from professionals to integrate the software to your existing system and online platform. However, you get a standardized process that allows you to work more efficiently.

  • Another reason why you should be opting for the EPOS system is that it allows you to scale and develop your business at a much faster and efficient rate. As you grow your business, the number of orders that you get along with your inventory increases which makes it really difficult for you to manage that on your own. At some point in time, it would be really difficult for you to manage all that with your traditional POS system. However, as you switch to EPOS you get to automate all these processes along with easy management. The EPOS system will automatically update and maintain all your sales records, inventory, and the complete order process allowing you to work more efficiently. Even if you are new to the industry you can plan to upgrade to the EPOS system sometime in the future.

  • As you get a customizable dashboard for all the operations of your business the EPOS system adds more flexibility to your work. Moreover, since you can control all the data of your business on your mobile phone you can easily manage your work on the go as well.
  • Lastly, since most of the sale processes are automated with the help of the EPOS system you get accurate data about your customers so that you can run promotions and discount offers for your regular customer more efficiently. This will also improve your customer retention rate as well.

Important Steps You Should Know About Getting Custom Product Boxes

As a company you would want your customers to get the best satisfaction and expose them to a brilliant brand image. One of the most important element that can influence your company’s success, is it’s brand image. The better your brand image is, the more customers are willing to use your products and services. Hence, it becomes important to work on it. One of the best ways to do so is by using custom product boxes. So, how are you going to get such custom boxes? Let us take a look at that in this blog.

How to customize your boxes in the right way?

There are several ways in which you can customize your brand boxes. Here, take a quick glance through the different elements and which can be used for the specific purposes later.

  • Custom shipping boxes 

custom shipping boxes are the best way in which you will be able to promote your brand in the most efficient manner. These shipping boxes can be customized as per the logo of the company and you can choose a wide range of them. The boxes offer a big advertising of your brand name. You can fully decorate and design the boxes as per the accents of your company.

  • Custom shipping bags 

custom shipping bages are much similar to the boxes, only these are more handy and can be easily carried. They add a bit of more sophistication to the products and people love carrying beautiful handbags. You can place the order to make then with what ever quality of materials you want to. The bags can be made of high-end fabric to premium gourmet materials.

  • Custom shipping tape

custom shipping tapes are now available for making your custom shipping boxes even more interactive. You can print the name of your company, or the logo or even both of them on promotional pens. However, using the tape does not mean that you will need to use a brown tape but you can make it of any colour and design you want to use.

So, these are the top ways in which you will be able to make your shipping boxes and items even more appealing and promote your brand at the same time. But, how will you get your hands on the custom product boxes and other elements? There are many companies who manufacture these items to be used on different products.

Make sure to visit their website and check out the wide range of services that are put up.

Small Business Information – Recruiting and Staffing

One of the most important assets for all businesses is the human assets. In order to get the best possible employees, a business needs to have a solid recruiting and staffing system in place. Recruiting is the process of finding the most qualified job applicants for available positions. Staffing involves hiring those appropriate job candidates and ensuring that they remain happily employed with the business.

There are many different recruiting and staffing resources available to businesses to help them attract and hire the right employees for their needs. Many of these resources are private companies that maintain databases of available human resources that they can recommend for specific jobs. This is where you can take help of customer relationship management software that are really helpful in reducing the workload of your employees and can help you in improving your customer relationships as well.

Job recruiting firms are comprised of headhunters whose job is to match available job candidates with available positions. Many of these recruiting firms specialize in specific industries. For example, Aquent specializes in creative talent matching. Snag-a-Job specializes in matching hourly workers with hourly jobs.

Staffing agencies are often able to provide talent for a wide variety of positions and levels, including entry-level positions and executive-level positions. Therefore, hiring a staffing agency can help a business to manage all of its hiring without the hassle.

One of the major benefits of working with a staffing agency is that the agency is independent and is often only paid when a job applicant is hired by a company. Therefore, many businesses can save money off of the cost of their personnel when they are able to find applicants through a staffing agency. Also, staffing agencies have headhunters that are solely devoted to finding available talent for specific positions.

Staffing agencies charge different fees for their services. Some staffing agencies charge a monthly fee simply to look for talent. Other agencies only charge once talent is hired. There also may be different rates for using a staffing agency to hire direct-hire talent and contract talent.

When a staffing agency finds contract talent for a particular position, often, the staffing agency will be responsible for the taxes and other payroll services for that particular employee. When the staffing agency is equipped to take care of these accounting tasks, the business doesn’t have to worry about payroll and other requirements for that particular employee, including health insurance and other benefits, in most cases.

In order to find the right staffing agency, a business should consider why it needs a staffing agency so that it finds a staffing agency that specializes in its needs. The business should also investigate the reputation of the staffing agency in order to ensure that the agency is reputable and can perform the functions it promises to perform.

Also, businesses sometimes have to sign contracts stating that they will only use one staffing agency for all of its staffing needs. In such a case, the business needs to be sure that it selects the right staffing agency for its needs before signing the contract, as the business may be locked into the contract for several months to a year.

Small Business: The Importance of Understanding Your Target Market

When you are in the beginning stages of starting your new small business, your focus usually tends to be on your products and services offered, making sure you have the appropriate licenses in place, and how you are going to bring in customers. While the first two things are definitely important, the last step, bringing in customers, requires some previous research and understanding before you should even think about marketing to potential customers. When starting a new small business, your most important piece of research is learning and understanding who your target market is really going to be.

I have learned over the years that many new small business owners will tend to begin their marketing with no main target group in mind. They work with the blind idea that the more they get out everywhere, the more customers they will have. While this is always a possibility, in the end, it usually proves to be a marketing method that ends in large spending and limited results.

Think, for a minute, about the commercials you see when you watch television. If you are sitting at home during the day, watching talk shows or soap operas, you will see the ads that are run are usually things like tampon commercials or other female products. If you have children who watch the cartoon channels, you will see the majority of commercials are about the new toys that the kids want. If you are a man watching the football game on Sunday afternoon, you will see more beer, car, and snack food commercials. These commercial choices are not picked at random by the advertising companies. They are chosen to run at a time when their target market will be watching.

As a small business owner, you need to take a step back and really consider what your product is, and who will really be buying this product. For example, if you are a designer of little girl’s hair bows, you are not going to want to market your product to single men and women, but rather to parents. If you are a designer of dog clothes, you are not going to want to market to the cat lovers of the world. It is important to focus your marketing dollars towards consumers who are actually going to be interested in your product.

If you are unsure as to whom your target market would be, then it is time for you to really do your research. The internet is full of information and statistics on who shops for what kinds of products and who is more likely to shop online rather than in a store. For example, if your business is going to be primarily internet commerce based, then going to a site like Internet Retailer and their trends section will give you a very good idea as to who and how people are shopping online. Things like the fact that twenty percent of emails sent by retailers are opened on a mobile device, will give you the knowledge to make sure your marketing emails are designed and can be clearly viewed on a mobile device. For you to have accurate tracking, it is also necessary to use tracking software. Tracking software lets you track the status of every deal.

As a new small business owner, your goal is obviously to bring in as many customers as you can in order to get your product sold and have a successful business. The key to being able to truly target and bring in the customers that are going to make your business successful is to really know who your customers are really going to be. Once you have this determined, you will best be able to focus your budget on a marketing plan that will really work for you and your business.

Should You Get a Small Business Loan Through the SBA or not?

One of the most daunting tasks for small business owners is finding the capital they need to grow their business, even if they have bad credit loans guaranteed approval at the most neediest situation to meet the demands of their customers easily. In many cases, the small business owner depletes his or her savings, maxes out personal credit avenues and exhausts the generosity of family and friends before contemplating getting a small business loan. But, getting a small business loan can mean the difference between a successful small business venture and bankruptcy.

Entrepreneurs are the heart and soul of the American economy. However, living the American dream of being your own boss is expensive. You have to buy raw materials, equipment, pay employees and taxes. One small unexpected expense can put your small business in jeopardy. The federal government, more specifically the Small Business Administration, understands how important small businesses are to the overall economy and developed the Small Business Administration to assist owners in getting the money they need to be successful.

While the federal government does not make loans to small businesses directly, they do insure loans made by traditional lenders. This helps get money into the hands of more entrepreneurs since lenders are more willing to lend based on the fact that if the borrower defaults, the federal government has agreed to pick up part of the tab. The federal government works with banks and lenders of all shapes and sizes and offers many different products, so the odds are pretty good that the bank you use to hold your checking and savings accounts is also approved to assist you with getting a small business loan. Also, state and local government organizations as well as several non-profit agencies are approved to make small business loans, so if banks make you squeamish, you can try locating one of these organizations for your small business funding needs.

There are several different small business loan products available, each with their own qualifying criteria. However, most will require you to have a business plan, a list of what you need and who will be supplying it, other business debt obligations, and the names of your management team, if you have one. You will also need to be prepared to tell the lender exactly how you plan to use the proceeds of the loan and how you anticipate these changes will affect your future earning potential. Some loan products will require that you submit evidence of your experience in the field in which you are doing business as well as some personal background information. Like with most loans, you will need to be prepared to submit to a credit check, both personally and via the business, as well as submit both personal and business financial documents to prove that you have enough money to pay back the loan. You may be asked to provide assets that can be listed as collateral as well. The SBA provides a helpful guide for preparing for the application process here.

While all of this sounds a bit overwhelming, understand that getting a small business loan through the SBA is generally less expensive than through other traditional means and more business owners will qualify for an SBA loan than a loan made through a private lender. And, the end result will be a well funded small business venture that can expand with its customers’ needs.

Volunteering for Business Promotion in brief! Read to know

No matter what the size of your company, you can benefit by adding some charity to your profile, which latterly can be great for marketing strategy for your medical practice. Many businesses have discovered the power of giving back to the community and find that it is worth losing a few man hours in order to help out and boost the company image.

There is a wide range of volunteer opportunities for businesses. Some find that it is enough to simply donate money to a worthy cause. If you want to do this, you can publicize the fact. A common technique is to offer one particular product for sale and let people know that a percentage or all of the proceeds from this item will be donated to your selected charity. Not only are you helping to support a good cause, you will attract people who want to support it as well and who might very well become loyal customers.

Another way to donate money in a public way is to set up a day, week or month where a percentage of all earnings will go to your charity. Publicize the charity event ahead of time and ask the charity if they can help out. Most are more than willing to give you more information or even send a representative to your business to talk to people about their cause. You may also find that the charity will promote your business as well.

Large corporations that can afford it might find it beneficial to donate a large sum of money in order to have their name placed on an addition to a library or orphanage, or even to have a Little League softball team wear the company name on their jerseys . . . paid for by your business, of course.

Perhaps even more impactful than a donation is actually volunteering. Even small businesses can get into this mindset and have one day a month or year when all employees are required to volunteer. They will be paid for the day, which is really an investment in your business. Let the local paper know that you have a volunteer policy in the workplace and you are sure to get some publicity.

You can have your employees choose their own charity to volunteer for or offer a select few. Another option is to set up your own volunteer event. This could be anything from a sponsored “neuter your pet” day to a soup kitchen that your employees manage. The possibilities are endless.

While it might seem mercenary to use charity as a way to promote your business, it is really a very sound practice. Not only do you benefit with added publicity, but you can give back to the community and raise awareness for an important cause in your area. Volunteering for business promotion is never a bad idea.

Real Estate Investment- A Simple And Risk Free Business

Real Estate is, in simple terms, defined as a property that consists of buildings and land. It is also considered as one of the most important aspects of business. Potential businessmen always invest their money into buying land at Porsche localities that are quite suitable for flats and apartment units.

For business issues, real estate is made out to be the safest bet for businessmen with estate agents and brokers can offer you the best location for your land at very reasonable and affordable rates.

Before we get into the topic of real estate, we need to know what is investment in Parc Canberra because while many people may have heard this word many times, but 9 out of 10 individuals have little to no idea what exactly it means.

So, let us study investment in a broader detail. Investment is defined as the process of allocating your hard earned savings into a project or scheme so as to get fruitful results and more than the allocated amount as returns in the near future. In financial terms, the benefit that is incurred is termed as returns.

In short, investment of money is seen as a short term investment for long term gains. Investment can be of many different types. It is not just potentially rich businessmen that have the honor and privilege of investing their money, but also normal people like job employees, shop owners, vendors and even teachers.

However, while it is very easy for the rich and elite to invest as they are financially well off, things are not so simple for the middle class and below category of people as they have to first take a loan from the bank with the assurance that they will repay the borrowed amount in the future on a fixed and specified date along with the interest.

Borrowing a loan is also a very difficult task as the recipient’s background and his past loan/credit history is also taken into consideration as it plays a vital role in helping the bank to determine whether the person is worthy enough to get the required amount of the loan and does not have a dubious track record.

So it can be seen that loan and investment go hand in hand with each other and a person wanting to invest needs to have not only a sufficient sum but also a clean and sound financial background.

Now lets take a look at the types of investment available:

  1. Mutual Funds: It is the most important and also the most popular when it comes to investment types. It is a term that is heard everyday on television in one commercial or the other related to finance and loans. It is defined as the money of different investors in an organization invested in projects in relation to different companies.
  1. Certificate of Deposit: The next one is the certificate of deposit (CD) where you pay a relatively small amount for a specific time period and when it is completed, you get it the paid amount (termed as principle amount) back along with the interest. It is considered the safest bet as it involves very little risks.
  1. Security Mortgage: Apart from money, you would also need to have certain stock of assets or inventory as security to mortgage if the loan amount is high. They can be anything from jewelleries, properties, cars, etc.

Tips for investing in real estate:

  1. Purchase a house: It will make you an investor of real estate as not only will you have your own house but it will have long term benefits regarding investment
  2. Real Estate Investment Groups: It is where a company builds a building or an apartment which will help investors in buying the property through company expenses.
  1. Rent your house: By giving your house on rent, you will be able to generate more income at a faster pace and quicker time.
  1. Appreciation value: With gradual change in the market, it is but natural that the value of property will rise but the land surrounding the housing property will help to generate income when a new building or shopping mall, thereby upgrading the complex which will become the center of attraction for potential buyers.

Top 4 Fundraising Practices That Can Be Beneficial For Your Nonprofit Organization!!!

There are a lot of nonprofit organizations are out there that are always guided by insights. If you want to raise online funds, then it is your responsibility to consider best practices. It is a little bit complicated task where you have to give your 100%.  According to professionals, New technology is proven to be beneficial for a lot of organizations.

All you need to set the mission of organization in-advance.  Try to make the use of digital infrastructure for the nonprofit organization.  All you need to create a social media presence that will help you in attracting a lot of donors.  It would be better to make the use of Nonprofit fundraising software built by nonprofit people.  You should create a perfect team that has a lot of knowledge related to digital fundraising. The following are great Fundraising practices that would be beneficial for nonprofit organizations.

  • Consider the Data Infrastructure

If you are one who wants to launch a particular online fundraising campaign, then it is your responsibility to create a particular firm for the data foundation.  All you need to collect up-to-date data. Nothing is better than online fundraising because it will able to eliminate the use of manually record. You will find a lot of people are getting a significant amount of benefits from online fundraising campaigns that are actually offering a lot of benefits to them.  If possible, then you should make the use of fully manageable data that will help you in managing the data and other important things. Majority of the fundraising organizations are making the use of software and getting following benefits like as-

  • Identify the Trend
  • Track essential data points
  • Important database of the organization

It is highly recommended that you should always make the use of CRM software that is considered important for the nonprofit organization. All you need to collect essential or valuable data from online fundraising.

  • Create a social presence

There are a lot of fundraising organizations that are creating a presence on social networking sites. They are sharing important information related to social media. If you are one who wants to attract more donors, then it is your responsibility to start a particular fundraising campaign that will be surely able to attract a significant amount of donors with ease. Social media is a free platform where you can attract donors with ease. Make sure that you are providing essential updates to such organizations on a regular basis. Try to share quality content on the social media that will able to improve the engagement rate and reach of the social networking sites.  It is one of the best places that will improve the audience for the online fundraising campaigns. Try to opt for a genuine online social campaign that will create a positive impact on the fan-following of the profile. Social media is considered as one of the great tools that will able to build the foundation for fundraising campaigns with ease.

  • Optimization is important

It is your responsibility to make the use of modern digital fundraising strategies. All you need to invest a significant amount of time in the optimization of the donation page. There are a lot of nonprofit organizations are out there that are making the use of a slow donation page. If possible, then you should invest a significant amount of time in the optimization that is quite important for you. With the help of an internal donation page, a person can easily make contact with donors.

  • SEO

If you are making the use of online fundraising campaigns, then it would be better to start a new website where you should publish information related to the donation.  Make sure that you are conducting perfect campaigns that will able to attract a lot of donors. Try to make the use of automated data that will help you in showing the donor data with ease.

Moving Further, running a particular fundraising organization can be a difficult task for a person because it always requires proper dedication and research. All you need to invest proper time in the research and find out a perfect matching gift programs.

Digitally Printed Custom Labels Come In Many Different Types!

Custom labels have already proven its effectiveness in advertising and promoting your business, products or services. A lot of studies claim that custom labels are one of the effective means to grow your customers and target market. Based on results of surveys, customers become aware of the brand or business because they have seen information or advertisement about it in different materials where information and advertising details are printed. Hence, it is undeniable that custom labels can deliver your brand to the right market, allowing you to grow your business.

But did you know that custom labels come in different types as well. Yes, you heard that right. There are many ways and forms you can have your custom labels printed on any materials, objects or stuff you want to have it labeled. This means that you will have an array and wide variety of choices in picking the right custom label type for you. Are you intrigued? Worry no more because this article will arm you with the different types of custom labels that will help you choose the best and right one for your business. Here they are:

Dry peel labels

Dry peel labels are one of the custom label types that allow you to peel and remove it from the object or material where you printed it. In this type, an adhesive tape is used to temporarily hold the label to the materials, but not strong enough to stay in the place. Also, if you are looking for a custom type that is affordable, dry peel labels are the best choice for you.

Prime labels

Prime labels are the most common labels used in any products. This label type is utilized as the primary design on the label of the packaging of the item you are trying to sell. Thus, prime labels can be enhanced to make it more catchy and attractive. Since, it is the primary label on the packaging, marketers tend to focus more on enhancing this through various methods such as color enhancing to make it more appealing to the eye.

Specialty die cut labels

Specialty die cut labels are label types that have a different shape, outline and design. This type of custom label is more appropriate if the purpose of your packaging is to provide uniqueness, authenticity and aesthetic to the product it is printed and labeled on.

Board packaging

This custom label type is often considered as type of packaging. But it is also a considered as a custom labeled type because of its printing features. From the world itself, the label is printed on the cardboard. Hence, it is commonly used for signage, gift cards, paper ads, modern fliers and other advertising materials that use cardboard as a platform.

Final thought

With the different types of printed custom labels, you will have more choices in picking a custom label platform for your advertisement. You just have to determine which one best suits your business and products.