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Digitally Printed Custom Labels Come In Many Different Types!

Custom labels have already proven its effectiveness in advertising and promoting your business, products or services. A lot of studies claim that custom labels are one of the effective means to grow your customers and target market. Based on results of surveys, customers become aware of the brand or business because they have seen information or advertisement about it in different materials where information and advertising details are printed. Hence, it is undeniable that custom labels can deliver your brand to the right market, allowing you to grow your business.

But did you know that custom labels come in different types as well. Yes, you heard that right. There are many ways and forms you can have your custom labels printed on any materials, objects or stuff you want to have it labeled. This means that you will have an array and wide variety of choices in picking the right custom label type for you. Are you intrigued? Worry no more because this article will arm you with the different types of custom labels that will help you choose the best and right one for your business. Here they are:

Dry peel labels

Dry peel labels are one of the custom label types that allow you to peel and remove it from the object or material where you printed it. In this type, an adhesive tape is used to temporarily hold the label to the materials, but not strong enough to stay in the place. Also, if you are looking for a custom type that is affordable, dry peel labels are the best choice for you.

Prime labels

Prime labels are the most common labels used in any products. This label type is utilized as the primary design on the label of the packaging of the item you are trying to sell. Thus, prime labels can be enhanced to make it more catchy and attractive. Since, it is the primary label on the packaging, marketers tend to focus more on enhancing this through various methods such as color enhancing to make it more appealing to the eye.

Specialty die cut labels

Specialty die cut labels are label types that have a different shape, outline and design. This type of custom label is more appropriate if the purpose of your packaging is to provide uniqueness, authenticity and aesthetic to the product it is printed and labeled on.

Board packaging

This custom label type is often considered as type of packaging. But it is also a considered as a custom labeled type because of its printing features. From the world itself, the label is printed on the cardboard. Hence, it is commonly used for signage, gift cards, paper ads, modern fliers and other advertising materials that use cardboard as a platform.

Final thought

With the different types of printed custom labels, you will have more choices in picking a custom label platform for your advertisement. You just have to determine which one best suits your business and products.

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

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Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”

It seems that ever since the advent of mobile devices, brand marketers have been scrambling to keep up. In the early days of online advertising – and even more recent ones – advertisers simply transferred the content of their more traditional ads onto mobile devices and wished really hard that consumers would latch on. But as we have learned over the years, nothing worthwhile is that simple.

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The consumer who clicks on an ad when surfing the Internet taps a different ad on his iPad. But even if the consumer does see your brand’s ad, who’s to say it’s effective? Learning what it takes to make a compelling ad is just as daunting as what form it should come in.

Whether you focus on B2B or B2C, we already know the overused-at-this-point-phrase that “content is king,” but what that really means is that brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s Robyn Peterson’s recent article, “4 Things Media Companies Must Do… Or Die.”

Peterson contends that fear is holding media companies back as new and better platforms surge ahead, and outlines steps for surviving the mediapocalypse…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.” The highlights for brand marketers to take away are:

Think Social First, Then Search: Audiences love to share big, visual content. These shares impact SEO. Make sharing as simple – and attractive – as possible. Good social will translate directly into good search.
Embrace Mobile, Before It Runs You Over: “Mobile is not coming – it’s already here.” When designing new ad content, make the hardest decisions first by designing and engineering the smallest possible version. Look to the early adopters for the next wave in mobile platforms, and be prepared for all forms.

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Redefine “Advertising”: Brands should work with existing media companies to create informative, viral content. With media consumption at an all time high, the battle for consumer attention is bigger than ever. By partnering to create social content around an idea or inspiration, the strategy will be around for a long time to come.
Become Product-Driven: Media companies who outsource their product development to tech companies not only atrophy their own service organizations, but pay outsiders for slower, less effective page views. Brands likewise need to embrace the mindset that “We don’t need a toolbox with everyone else’s tools in it, we need something unique,” so that they can face the challenges of experiential advertising.

Peterson’s article ends here. Without these four components, he says, media companies will die in the wake of modern media consumption. But I have a fifth prong to add to this marketing fork: the need for quality original content. Without the exceptionally clever, creative content that was always at the core of successful advertising, the first four recommendations are like an extraordinarily well-wrapped gift, but without the actual product that was desired. Shouldn’t we give consumers just a little more credit?

It’s possible to find success by following these rules, but unless media companies and brands alike focus on truly great messaging, will they remain successful in the rapidly evolving world of media platforms? I guess only time will tell. That, or we’ll all die out.