Are you finding that your sales page is not working as well as you would like? You have probable done a pretty good job a getting traffic because you know how important traffic is. More traffic means more sales, right? However, are you seeing that all this traffic just isn’t converting into sales? Are you visitors just coming and going without ever making a purchase?
This is a common problem. There are many web sites that look great and are great ideas but just do not bring in the sales. There are statistics that indicate that roughly only 3% of online business are making any money. The rest are just never able to make it.
There is a way to get into that small 3% by turning your visitors into buyers. But there are some things that you need to do.
Before getting into the points, let me mention that you need to manage leads and conversions on the sales tracking software so as to get the gist regarding what exactly sales is and what all tools you need to assist you for this job. Just follow the points that are given below:
#1 Give your visitors a reason to continue reading your sales copy.
Talk about what your visitor wants, not what you want or who you are or why you are so great. Tell your visitor what they are going to get out of your service or product. Tell them why they need to keep reading and why they need to take action. Tell them the benefits in you headline. Tell them the benefits in your text. Get their attention by telling them how you are going to solve their problem.
#2 Stay in touch with your visitors.
You must have a newsletter that your visitors can sign up to. This is the best way to keep in contact. It is how you can turn visitors into buyers. Over time you can build up a relationship by establishing trust and credibility. This is how you keep your site in front of their eyes and your product or service in their minds.
#3 Have a specific purpose for your site.
Be sure to plan out your site, text, and sales copy carefully. Make sure that you are focused and your visitors know what you are offering, why you exist, and what you can do for them. When you add text ask yourself if it is for the purpose getting a sale, demonstrating your expertise, or just sharing some helpful information. Think of what you want your visitor to do, or how you want them to feel after reading your text. Do you want them to request more information and join your mailing list or to take action and buy now?
#4 Know and care about your product.
If you do not really care about or have interest in your product it will show. The sales copy will not be as strong or your newsletters will not emit enthusiasm. If you are passionate about what you are doing it will come through and your reader will become passionate too. Be contagious!